Alamance Foods – Dole Whipped Dairy-Free Topping (Concept Packaging)
Root & Roam partnered with Alamance Foods to explore a fresh, modern visual direction for a new Dole Whipped Dairy-Free Topping—a vegan-friendly product designed to bring nostalgic flavor to today’s plant-forward shopper. While the project did not move forward to store shelves, our team developed a full range of vibrant, shelf-ready concepts that showcased the product’s potential and positioned it for success in a competitive category.
Services We Used
Concept Development
Visual Branding & Design
Illustration & Character Development
Packaging Design
Consumer Shelf Appeal Exploration
Color Strategy
SMART MARKETING SERVICES
Bright, Bold & Built to Pop Off the Shelf
Created Vibrant Concept Packaging
Developed multiple design directions using bright, energetic colors crafted to stand out in the refrigerated topping aisle.
Crafted Strong Visual Hierarchy
Ensured clear communication of “Dairy-Free” and “Vegan” claims while maintaining appetite appeal and brand integrity.
Supported Innovation & Brand Exploration
Helped Alamance Foods visualize a bold new direction for a modern, plant-based product line extension.
Explored Vegan + Whipped Nostalgia Fusion
Balanced plant-based cues with the playful, fun personality consumers expect from Dole-branded treats.
Developed Multiple Style Approaches
Tested minimalist, fruit-forward, and whimsical graphic styles to identify the strongest shelf presence.
Delivered Retail-Ready Concept Designs
Provided high-quality mockups and packaging layouts that illustrated how the product could compete and win at retail.
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