The Journal
FEATURED JOURNAL ENTRIES
A closer look at the work behind the work.
Insights, inspiration, and behind-the-scenes looks at how we build brands that move. From creative strategy to campaign wins, this is where Root & Roam shares what we’re learning, loving, and launching.
More Than a Logo: What Brand Strategy Really Means (And Why It Matters)
A logo is just the beginning.In this post, we break down what brand strategy really means, why it matters, and how it turns visuals into something that connects, converts, and lasts. If you’re ready to build a brand with purpose, start here.A lot of people come to us...
Website Hosting and Domain Names: Your Website’s Power Duo
A website isn’t just a few pretty pictures and clever words thrown together. It’s a living, breathing space that requires two essential elements to stay vibrant, secure, and accessible—hosting and domain names. At Root & Roam, we believe in making the complex...
Building Brand Authority
TABLE OF CONTENTSUnderstanding Brand AuthorityThe Foundation of Brand Authority–Quality ContentDemonstrating Expertise and Thought LeadershipConsistency and Frequency in Content ProductionSEO and Content DistributionEngaging with Your AudienceLeveraging User-Generated...