OUR BLOG
Typography—A Creative’s Guide to the Art of Arranging Text
At Root & Roam Integrated Marketing Agency, typography is a fundamental element of our work. It's the art and technique of arranging type, or text, to create visually-appealing and easy-to-read designs. In this...
Key Performance Indicators
Key Performance Indicators (KPIs) are crucial aspects of any marketing strategy and play a vital role in tracking the effectiveness and efficiency of your marketing campaigns. They are quantitative values that help you...
Design Trends for 2023-A Look into the Future
In today's world, staying ahead of design trends is a crucial part of building a successful brand. With new technologies and changing business landscapes, design is constantly evolving. Root and Roam Integrated...
Google Search Console
Google Search Console is an essential tool for website owners and marketers who want to improve their search engine optimization (SEO) and increase organic traffic. This free platform provides a wealth of information...
What is streaming advertising?
Streaming advertising is the process of advertising a product via a video or music streaming site. These streaming sites include Hulu, Spotify, Amazon Prime Video, as well as many others. Depending on the duration of...
GA4
As a business owner, you may have heard of the change that is on the horizon. The coming of the new age is upon us, and on July 1st of 2023, Google will officially move away from Universal Analytics (UA) and transition...
Abandoned Cart Emails
Online businesses are peaking right now—about 25% of all business conducted in the United States is online. That said, a large number of people shopping online will fill a cart full of products and then abandon it....
The Marketing Funnel—A Recipe for Success
A marketing funnel is a tool that demonstrates the journey of a potential customer from first hearing about your brand to eventually making a purchase. There are many versions of marketing funnels; some have many...
Wireframing
Wireframing your project can be helpful to your team. What may feel like an extra step will help in the long run to communicate purpose, placement, and action.TABLE OF CONTENTSWhat is wireframing?How to make a...
Ensuring your website ADA compliant
TABLE OF CONTENTSWhat is ADA compliance, and why does it matter? How do I make my website ADA compliant?What is ADA compliance, and why does it matter?The Americans with Disabilities Act (ADA) is the United States’...
Instagram Reels For Businesses
Instagram reels are just another tool to invite a user to your product or service. Short videos make content palatable for the fast-paced user interface of social media. Algorithms on Facebook, Instagram, and Pinterest...
How to Choose a Marketing Agency
Welcome! We’re excited that you’re here and that you’re considering taking the next steps to hire a marketing agency for your business. Here at Root & Roam, we understand that this can be a big step to take and...
Email Marketing KPIs
Are you sending emails for your business simply because you know you should? Are they converting? Do you know how to tell if they’re working for your company?Emails are an important part of your digital marketing...
Connecting with customers through social media engagement
Social Media Engagement - While social media has proven to be a remarkable tool for projecting voices, it's important not to forget one of its most powerful features: connecting with and engaging your audience. So how...
Building your Brand
Table of ContentsWhat is branding? Why does branding matter?What are the elements of branding?When you hear the word, “brand,” what comes to mind? The name of a company? A logo? Many business owners spend very little...
Event Marketing—How to plan and market an event
TABLE OF CONTENTSWhat is event marketing, and how can Root and Roam help?Why is event marketing important?Event Marketing PlanEvent Marketing Plan—The Questions You Need to AnswerEvent Marketing StrategyDevelop Event...
Ep #04: Digital Strategy with Eva Marie Guido
Ep #04: Digital Strategy with Eva Marie GuidoThe show is about digital marketing, creative services, office culture, and everything in between. In this episode, I talk with Eva Marie Guido, Digital Marketing Manager...
The History of Marketing
The history of marketing - Marketing is defined as the action of promoting and selling products or services. For as long as there has been something to trade, barter, or sell, there has also been marketing. From the...
SWOT Analysis for Marketing—Strength, Weakness, Opportunity, and Threat Analysis
SWOT Analysis - Completing a Strength, Weakness, Opportunity, and Threat (SWOT) Analysis is an integral part of completing your business’ marketing strategy. While working on your marketing plan, it is important to...
Why Adobe Libraries is a Key Feature for Designers
Why Adobe Libraries is a Key Feature for Designers - Designers often need to maintain consistency across different projects and brands, using the same graphics, colors, fonts and vector graphics. But, before Adobe...