Shak Rub
Root & Roam teamed up with Clarence “The King of BBQ” to bring his signature all-purpose seasoning to life. From character-driven illustrations to a bold, flavorful brand identity, we crafted a product line that captures Clarence’s larger-than-life personality and the unmistakable taste of Southern BBQ. Our team handled everything, from branding and illustration to FDA-compliant labeling and manufacturer coordination so Shak Rub could launch with confidence and sizzle.
Services We Used
Brand Strategy & Messaging
Visual Branding & Design
Illustration & Character Development
Packaging Design
Manufacturer Collaboration
SMART MARKETING SERVICES
A Brand With Flavor, Fire & Storytelling
Developed a Distinctive Brand Identity
We crafted a look and feel as bold as Clarence’s cooking rooted in smoke, spice, and Southern personality.
Designed a Custom Character Suite
Created five original illustrations based on Clarence’s signature style, bringing “The King of BBQ” to life across the brand.
Built a Standout Logo & Packaging System
Designed a cohesive logo and label series that pop on store shelves and feel instantly recognizable to loyal fans.
Ensured Full Label Compliance
Worked directly with the manufacturer to meet all legal, nutritional, and FDA labeling requirements.
Crafted On-Brand Messaging
Developed product stories, taglines, and copy that capture the swagger, flavor, and confidence behind every shake.
Delivered a Retail-Ready Product
Created a polished, professional seasoning brand ready for distribution, sales, and future expansion into additional flavors.
ROOT AND ROAM
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