The Hat Case
Root & Roam partnered with The Hat Case team to build a brand as durable and intentional as their product. We developed a bold visual identity and designed a custom Shopify storefront that brings the product’s utility and story to life—making it easy for cowboys (and cowgirls) everywhere to shop, learn, and protect what matters.
Services We Used
Brand Strategy & Messaging
Visual Branding & Design
Website Design & Development
Product Photography
Shopify Store Build
SMART MARKETING SERVICES
Built to Last – Just Like the Product
Crafted a Bold Brand Identity
Developed a visual system rooted in grit, heritage, and utility true to the spirit of the modern cowboy.
Designed a Custom Logo Suite
Delivered a versatile logo and submarks that feel right at home on a ranch, a truck, or a product tag
Launched a Shopify Storefront
Built a clean, conversion-ready e-commerce site that showcases the product’s function and story.
Optimized for Mobile Shoppers
Ensured a seamless shopping experience across devices because cowboy hats travel, and so do their buyers.
Wrote On-Brand Messaging
Infused every headline, CTA, and product description with voice and purpose to reflect pride in every purchase.
Created a Brand That Resonates
Delivered a brand presence that feels tough, trustworthy, and unmistakably Western.
ROOT AND ROAM
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