Analytics & Reporting

 

We track everything we do. At Root & Roam we use several analytical tools and services to ensure we capture the right information that allows us to analyze and make recommendations as we go. We measure key performance indicators (KPIs) that we establish with you, and we monitor everything we do across all digital channels. 

We also believe in being completely transparent, so we create dashboards and reports monthly and meet with you to discuss.

OUR WORK

Selling on Shopify: How To Set Up An ECommerce Store

Selling on Shopify: How To Set Up An ECommerce Store

Selling on Shopify - As the world is ever-changing, more and more people are doing their shopping online. From basic necessities to clothing and groceries, just about everything is available for purchase through the World Wide Web. Perhaps you have a brick and mortar...

What Are Heading Tags and Why You Should Use Them?

What Are Heading Tags and Why You Should Use Them?

It’s hard to believe at times, but the internet has rules. There are protocols and conventions that, when followed, tend to make things easier on all of us. They also make the content we create more accessible to more people! One of the foremost jobs of a digital...

Owned Earned and Paid Media

Owned Earned and Paid Media

Owned, Earned, And Paid Media: The Digital Marketing Trifecta  You may have heard the terms “Owned, Earned, and Paid Media” tossed around in the past and could be concerned that they are new types of media that you must have to optimize and create a well-rounded...