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Building your Brand
Table of ContentsWhat is branding? Why does branding matter?What are the elements of branding?When you hear the word, “brand,” what comes to mind? The name of a company? A logo? Many business owners spend very little...
Event Marketing—How to plan and market an event
TABLE OF CONTENTSWhat is event marketing, and how can Root and Roam help?Why is event marketing important?Event Marketing PlanEvent Marketing Plan—The Questions You Need to AnswerEvent Marketing StrategyDevelop Event...
The History of Marketing
The history of marketing - Marketing is defined as the action of promoting and selling products or services. For as long as there has been something to trade, barter, or sell, there has also been marketing. From the...
SWOT Analysis for Marketing—Strength, Weakness, Opportunity, and Threat Analysis
SWOT Analysis - Completing a Strength, Weakness, Opportunity, and Threat (SWOT) Analysis is an integral part of completing your business’ marketing strategy. While working on your marketing plan, it is important to...
Why Adobe Libraries is a Key Feature for Designers
Why Adobe Libraries is a Key Feature for Designers - Designers often need to maintain consistency across different projects and brands, using the same graphics, colors, fonts and vector graphics. But, before Adobe...
Choosing a Graphic Designer
Choosing a Graphic Designer - Quality graphic design is a vital element of your business. A quality graphic designer can help your company’s visibility, sophistication, efficiency, and desirability over the...
Selling on Shopify: How To Set Up An ECommerce Store
Selling on Shopify - As the world is ever-changing, more and more people are doing their shopping online. From basic necessities to clothing and groceries, just about everything is available for purchase through the...
Pederson’s Natural Farms: Holiday Food Styling Guide
Holiday Food Styling - How to achieve the picture-perfect tablescapeHoliday food styling guide. – The holidays are the most festive time of the year, but they can also be the most stressful. Here are some useful food...
How To Plan For Holiday Marketing
TABLE OF CONTENTSHoliday OfferHoliday Marketing GoalsCampaign Key Performance IndicatorsHoliday Marketing Campaign Target Audience and PersonasHoliday Campaign BudgetHoliday Marketing Action ItemsGet to Work On Your...
What are hashtags? Why should you use them?
When putting together your social media strategy, you should always consider the tools available to help you meet your goals. A popular tool for over a decade has been the famous hashtag. Hashtags are powerful tools...
What is Affiliate Marketing?
What is Affiliate Marketing - Affiliate marketing can be a useful tool to expose your company to potential new customers while building brand loyalty and credibility. Oftentimes, affiliate marketing is overlooked...
RGB vs CMYK : What is the difference?
RGB vs CMYK - What is the difference between RGB and CMYK? Simply put, it’s just different ways of processing colors. Painters mix paint to make the perfect color palette. Digital designers also mix colors to create...
iPhone Professional Photography 101
iPhone Professional Photography 101 - Instagram is a wildly popular social media platform. Based on its active monthly users, we're willing to bet you are familiar with it and most likely an active user yourself. With...
Why Rebrand
Rebranding could be the difference between reaching your company’s full potential or being left behind. Staying ahead in any niche is a constant race. To keep your brand relevant, you need to be willing to do what it...
What Are Heading Tags and Why You Should Use Them?
It’s hard to believe at times, but the internet has rules. There are protocols and conventions that, when followed, tend to make things easier on all of us. They also make the content we create more accessible to more...
How to Sell on Instagram: Everything you need to know about how to sell products on Instagram
As of 2021, 1.074 billion people are on Instagram worldwide making it the perfect place to sell your products. Instagram has all of the tools you need to get your product in front of the consumer and make them remember...
Owned Earned and Paid Media
Owned, Earned, And Paid Media: The Digital Marketing Trifecta You may have heard the terms “Owned, Earned, and Paid Media” tossed around in the past and could be concerned that they are new types of media that...
Bringing Brands and Communities Together!
The agency and the brand Here at Root and Roam, we’ve enjoyed almost a decade of supporting one of our favorite clients, Pederson’s Natural Farms. Pederson’s was the first to create a no-sugar bacon and make it...
How To Create A Great Newsletter
Newsletters are one example of email marketing, which is just a small segment of a digital marketing strategy. Unlike transactional email marketing (an email that is triggered when a user performs a calculated...
Marketing Trends To Expect In 2021
There is no doubt that COVID-19 had a dramatic impact across industry sectors, to include the one we work in here at Root and Roam Integrated Marketing Agency. The pandemic decimated small so called “Mom and Pop”...