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Marketing Trends To Expect In 2021
There is no doubt that COVID-19 had a dramatic impact across industry sectors, to include the one we work in here at Root and Roam Integrated Marketing Agency. The pandemic decimated small so called “Mom and Pop”...
Holiday Marketing Matters: Three Big Ways To Bolster Your Holiday E-Commerce Business
Many of us eagerly anticipate and look forward to the holidays. It’s a time for celebration, family, good food, and what we hope is just the right amount of snow. With Thanksgiving fast approaching, we’re quickly...
Week 4: Make It Shine
Originality This harkens back to creating empathy and being genuine. Being original can be challenging, but the key to originality goes back to what we covered in the Week 1 section. Find out who you are, what...
Week 3: Products And Services
LEVERAGING WHAT YOU PROVIDE – YOUR PRODUCTS & SERVICE A powerful aspect of video is the way it can illustrate and showcase what you provide to people in a way that allows them to quickly see the benefits and...
Week 2: Building Trust
EMPATHY (COGNITIVE, EMOTIONAL, COMPASSIONATE) Do you care about the people your actions affect? Of course you do! Actions are what show people who you are and what it is you’re made of. You can help people relate...
The Importance Of Video In Your Marketing
If you’ve ever taken a class on just about any kind of writing, you’re sure to have heard the words ‘show, don’t tell.’ When it comes to writing, it’s important to let people come to their own conclusions about the...
Three Things To Consider When You Want To Sell Online
More and more people are shopping online whether out of convenience or necessity. As a retail business owner, you may realize that having an eCommerce website is becoming imperative, but you just don’t know where to...