Week 4: Make It Shine

Week 4: Make It Shine

Originality   This harkens back to creating empathy and being genuine. Being original can be challenging, but the key to originality goes back to what we covered in the Week 1 section. Find out who you are, what you do, and be unequivocally that. There’s an old...
Week 3: Products And Services

Week 3: Products And Services

LEVERAGING WHAT YOU PROVIDE – YOUR PRODUCTS & SERVICE   A powerful aspect of video is the way it can illustrate and showcase what you provide to people in a way that allows them to quickly see the benefits and value of that product or service. Video gives you...
The Importance Of Video In Your Marketing

The Importance Of Video In Your Marketing

If you’ve ever taken a class on just about any kind of writing, you’re sure to have heard the words ‘show, don’t tell.’ When it comes to writing, it’s important to let people come to their own conclusions about the actions your characters are taking – instead of...