Event Marketing—How to plan and market an event

Event Marketing—How to plan and market an event



What is event marketing, and how can Root and Roam help?


Why is event marketing important?


Event Marketing Plan


Event Marketing Plan—The Questions You Need to Answer


Event Marketing Strategy


Develop Event Marketing Assets


Marketing Ideas for Events


Our Experience with Event Marketing

What is event marketing, and how can Root and Roam help?

“Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement.”Adobe Experience Cloud

As an event marketing agency, Root and Roam aids clients in planning out the finest details of their events. This includes putting together a marketing strategy and asset creation. We even provide photography and videography services during our clients’ events. 

Our team of event marketers is skilled in creating event marketing strategies that help our clients succeed in achieving their event goals. The process of creating the strategy requires diving into the who, what, when, where, and why of the event and building on those answers to paint the larger picture. In this article, we are going to take you through the process of event marketing planning.

Why is event marketing important?

Event marketing allows consumers to get a small inside look at your business, the values your company upholds, and the value that your product or service can provide them. Event marketing spans from trade shows to charity events and even conferences. 

At these events, you have the opportunity to form personal connections with consumers, and the personal connections you form at these events have the potential to blossom into long-term client relationships.

Event Marketing Plan

Your event marketing plan is the base starting point for marketing your event. This is where you plan out the date, time, and theme of the event, what you will offer your audience, and the overarching goal and purpose of the event.

Event Marketing Plan—The Questions You Need to Answer

Similar to any other marketing plan, the first step you need to take when planning a marketing event is to create the strategy. To create the strategy you need to determine the when, where, who, and how of your event.

  • When will the event take place?
    • What is the time and date of the event?
  • Where will the event take place?
    • What is the city, state, and/or country of the event?
    • Will the event be indoor, or outdoor?
  • Who?
    • Who is hosting the event—are you the host, or is someone else the host?
    • Who will be there—is the event open to the public or strictly private?
  • How?
    • How will you be participating in the event?
      • Are you speaking?
      • Will you have a booth?
      • Are you donating?
      • Will you be providing a demonstration?

Event Marketing Strategy

The event marketing strategy is the second step in marketing your event. Let’s walk through the pieces of an event marketing strategy together.

Event Goals

Let’s nail down the goal of your event. We need to know what you are looking to achieve in order to create the best plan for your event. A few goal ideas for events are to raise money for charity, create brand awareness, or generate leads.

Key Performance Indicators (KPIs)

Start with your KPIs for the event. KPIs are how you measure the success of your marketing event. KPI’s should always be reasonable and attainable, based on the projected event attendance and your budget. Your event marketing KPIs can include but are not limited to

  • Obtaining a certain amount of contact information (email addresses, phone numbers, or mailing addresses)
  • Speaking to a certain number of people per day
  • Performing a certain number of demonstrations per day or per event
  • Giving a speech that hits on specific topics
  • Achieving a certain number of sales at the event
  • Reaching a certain threshold of dollars donated—this usually applies to charity events

Your team can even look into KPIs that are achieved post-event courtesy of your efforts at the event. Those include

  • Phone calls 
  • Door swings
  • Sales
  • Contracts

All of the above are achieved because the client learned about your business at the event.


The next step in the strategy is to determine who your target audience is and where to reach them. We determine who the audience is based on your niche market and the goal of the event. If the goal is to raise money, we will want to target an audience with a certain level of income. If the goal is to create brand awareness, we can target a broader audience within your niche. Staying within your niche is also important so that you don’t waste precious resources on those who are not interested in your business type, to begin with.

You can find out where your audience a few different ways, you can survey new potential and existing clients, you can also rely on quality research regarding your target audience’s media habits. The Root and Roam event marketing team is equipped to assist you in the process of determining the best avenues of advertising for your event.


Determine your budget for the event. Not only do you need to know the overall budget, but you also need to break that budget down into necessities and non-necessities.


  • Permits
  • Building/space rental
  • Transportation (plane tickets, rental vehicles, gasoline)
  • Passes—to enter the event and parking
  • Room and board—food and hotel expenses for yourself, employees, and participants
  • Products and tools for demos
  • Advertisements
  • Wages for attending employees


  • Entertainment
  • Gifts

It’s important to factor in necessities (the things you have to pay for) first, then tack on the non-necessities if there is room in your budget. This way you have a firm grasp of how much the event will cost your company or organization.

Develop Event Marketing Assets

Event marketing assets include messaging and visual elements of your marketing efforts.

Event Marketing—Messaging

The messaging should be informative and easy to skim. Messaging includes all of the need-to-know elements of the event, along with any fine details that your audience should know. The messaging should also match the event theme and meet your goals of what you want your audience to feel when they read it. Need-to-know information includes but is not limited to

  • Event name
  • Event time, date, and location
  • Entertainment—live entertainment, speeches, tradeshow vendors, food and beverages available—ALWAYS INCLUDE FREE ITEMS IF AVAILABLE

Fine details to include in your messaging are

  • Entry or ticket cost and where to purchase or pre-pay
  • Parking information if applicable
  • VIP opportunities
  • Age limits if the event is not child friendly
  • A web address where your audience can learn more about the event

Event Marketing—Visual Elements

The visual assets are the “pretty pictures” that go along with the event messaging. Visual assets include graphics, infographics, websites/landing pages, photographs, and videos. To create these pieces, you will need to hire graphic designers, website designers, website developers, photographers, and/or videographers. 

Luckily for you, Root and Roam is a full-service event marketing agency—meaning that we are fully staffed with team members that can cover all of the asset development pieces for you.

Marketing Ideas for Events

Based on Root and Roam’s experience, there are a few marketing avenues that we suggest looking into when planning marketing for your event. Our suggestions include pay-per-click advertising, a website or landing page on your website, social media posting and paid ads, radio, newspaper, and magazine ads, flyers, direct mailers, email blasts, newsletters, billboard ads, and word of mouth (tell everyone).  The marketing avenue that will work best for your event depends on your target audience, discussed in the “Audience” section of this article.

Here are a few other marketing ideas for events that we can offer, depending on your role in the event: 

  • Prepare a speech that delivers the purpose, goal, and good of the event and your company or organization’s role there;
  • Purchase booth equipment—this includes the booth fee, tables, chairs, and sectioning screen or curtains if needed;
  • Purchase fliers, banners, pamphlets, a digital slideshow, or free gifts for guests at the event;
  • Prepare sample kits—include any products that you are willing to give away. Remember that consumers are more likely to purchase what they can taste, smell, and touch;
  • Prepare a demo stage—include the equipment you need to produce a demonstration, including safety equipment;
  • Stock up on checks with your company’s name on it, and/or order a giant check for photos;
  • Post on social media—post lives, photos, and videos, and schedule updates throughout your time at the event. You can even let your fans know where to find you at the event.

Our Experience with Event Marketing

Root and Roam has specialized in event marketing in a few different forms, the largest being the production of Bacon Bash Texas, held annually in Cranfills Gap since 2011. Our team is fully involved in the planning and production of Bacon Bash Texas every year. This means that we assist with things as small as hiring judges for the bacon cook-off to the setup and takedown of booths on the day of the event. We also handle all of the pay-per-click, social media, and website marketing for the event year-round.

Outside of Bacon Bash Texas, we assist our clients in preparing for conferences and trade shows by designing and ordering banners and signs for booths. We can even let your fans know that you will be at an event in their area via social media or pay-per-click ads.

Needless to say, Root and Roam has the experience to assist with your event marketing needs. Click the button to kick off your event marketing plan.

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The History of Marketing

The History of Marketing

The history of marketing – Marketing is defined as the action of promoting and selling products or services. For as long as there has been something to trade, barter, or sell, there has also been marketing. From the first example of branded materials to the invention of the printing press to modern technology, let’s take a trip through time and discover the history of marketing.

The_history_of_marketing, The history of marketing goes back thousands of years. In this image, we explore the history of marketing from 1450 (the first appearance of printed advertising) to the more recent boom of social media in the early 2000s-2010s. This timeline of marketing history takes you through the major events that made the industry what it is today.

Looking Forward

As we step into the new year, marketing looks a bit different than it did 200 years ago. Cutting-edge technology and business practices, coupled with new consumer habits, require brands to step up with new marketing techniques in 2022. Forbes magazine predicts that this year consumers will be more inclined to purchase a brand than a product. Buyers want to do business with brands that share their values. Forbes also predicts that consumers will prefer to be taught, rather than sold on the ethics of a business. They understand that company X may have the best customer service around, but they are looking for companies to educate them on their biggest questions.

Choosing a Graphic Designer

Choosing a Graphic Designer

Choosing a Graphic Designer Quality graphic design is a vital element of your business. A quality graphic designer can help your company’s visibility, sophistication, efficiency, and desirability over the competition. It is essential to stand out effectively with your products and services in the marketplace, so it is essential to choose a quality graphic designer who can meet your needs.

5 factors to consider when choosing a graphic designer

1. Skills

It is important that the graphic designer is on top of the latest design, marketing, and Web trends. Knowledge is power, and a quality graphic designer will be able to apply their knowledge to help your company succeed. Another element in their skill set should be efficiency in the latest design software. The more efficient and knowledgeable they are in these programs, the more confident you can be, knowing they are using the best software to create great designs.

2. Experience

No matter if you are choosing a freelancer or design firm, industry experience is also important. A reputable graphic designer will always be up to speed on the latest strategies and best practices. A quality graphic designer or firm should be able to present their work experience to you. This can come in the form of a presentation of their portfolio or customer testimonials.

3. Portfolio

A strong portfolio can give you an idea of the designer’s sense of style, capabilities, and whether they are a good fit for the projects you need. Look for work that shows freshness, creativity, and attention to detail.

4. References

If a designer is able to provide you with references or testimonials from clients they have worked with successfully, this is a good indicator of a positive attitude and dedication to presenting quality, professional design to your business.

5. Personality/Professionalism

A quality graphic designer will take pride in the relationships they form with a client. They should be responsive, knowledgeable, and active listeners. You should get a good sense that they are on your team, consistent, and are understandable to your company’s vision.

Not all designers are created equal. With these five factors, choosing a quality graphic designer can be a long, but worthwhile, process. Adding a quality graphic designer to your design and marketing efforts will not only improve your brand identity but will also help you stand out against the competition.

    How To Plan For Holiday Marketing

    How To Plan For Holiday Marketing



    Holiday Offer


    Holiday Marketing Goals


    Campaign Key Performance Indicators


    Holiday Marketing Campaign Target Audience and Personas


    Holiday Campaign Budget


    Holiday Marketing Action Items


    Get to Work On Your Marketing Plan


    Holiday Marketing Summary


    Final Thoughts

    How to plan for holiday marketing. – The hustle and bustle of the holidays do not come without intense preparation months in advance. Consumers save their money year-round to purchase the best decorations, food, and gifts available for their loved ones and themselves. In 2019, $729 Billion was spent during the holiday season. Whether you are advertising for Black Friday, Cyber Monday, or December global holidays like Hanukkah and Christmas, or any other holiday, it all boils down to your campaign strategy. A complete campaign strategy will help your marketing team stay organized throughout the process. Your trusted Root & Roam team has put together this checklist to help you get started on your holiday campaign.


    The first thing you need to know when preparing for the holiday season is what you want to offer to your customers. Typically, holiday campaigns include discounts and/or limited, seasonal products. When determining what to offer, you will need to consider what will make the most sense for both the consumer and for your business. For reference, you might want to look to the leaders in your niche. The leaders in your industry have likely tried many tactics to reach their audience. They know what works best. Never copy other brands’ offers or campaigns. This is simply an exercise to help you brainstorm your own ideas. Choose an offer that will bring value to your customer and your brand.


    Your goals are the things you want to achieve with your holiday campaign. A few examples of common goals are to generate sales, revenue, contact information (emails, phone numbers, mailing addresses), website visits, and door swings. 

    Your goals will vary depending on your brand and what you wish to achieve. Keep in mind that consumers purchasing products or services during the holiday season are likely expecting to receive their goods or services before their respective holiday. When setting goals, you will need to consider the time it takes to fulfill and ship the item or provide the service.


    Key Performance Indicators (KPIs) are specific measurements of success related to your goals. While key performance indicators are similar to goals, it is important to brainstorm each separately. Because there are many ways to measure performance, your team will need to know what they are looking for specifically. When creating your KPIs, keep them reasonable and attainable while challenging your brand’s capabilities. What we mean by that is to set KPIs that are not beyond your reach like selling more orders than your team is capable of getting out in a reasonable amount of time or obtaining a level of revenue that is extreme. Aiming for a 20% increase from the previous year’s Black Friday sale, for example, is a reasonable KPI. Some examples of KPIs are a specific percentage increase in sales or obtaining a specific number of email subscribers.


    Your target audience is the group or groups of consumers you wish to reach with your marketing efforts. The persona is a visualization of your ideal customer. Having the persona is helpful in determining messaging and platforms. Each persona is determined by research. Gather the following information for each persona:

    • age
    • gender identification
    • social status
    • job status
    • source of media consumption (search platform, social media platform, television, radio, magazine, etc.)
    • parental status
    • professional status
    • relationship status

    You need to have at least one defined persona. However, multiple personas are recommended if your target consists of a range of any of the factors listed above. A few tools that you can use when creating personas are surveys, interviews with current or previous customers, and research. Feedback from your clients is valuable when trying to figure out status and media preferences. Give the persona a name and a face to aid in visualizing the persona.

    Keep in mind that consumers are typically not shopping for themselves during the holidays. Typically, your persona and target audience are the same. During the holidays, your persona represents the person that would find value in your product or service. Your target audience is the person who might purchase your product or service. Due to this, your team will need to conduct a little extra research to find where they might reach the actual buyer. Depending on what you are selling, your target audience might be grandparents, adult children, parents, friends, or spouses.


    The next thing you will have to determine is the budget for the entire campaign and how the projected cost meets your budget. The research will need to be conducted to determine the cost of graphics, photography, videography, models, ad spend, landing pages, social media posting and maintenance, radio ads, and/or actors depending on your chosen platforms. 

    The visual piece and labor are usually charged at a flat rate or hourly rate depending on the specifics of what you are looking for. Ad spend is a bit different. Your ad spend should reflect your goals. Ad spend is based on the cost per click or cost per conversion, depending on your goal. Obtaining a sale or a click requires your ad to be shown to anyone who relates to your set audience. Each time your ad shows, a portion of your ad budget is spent. The total amount of your budget that is spent to obtain one click or conversion is the cost per click or conversion. The higher your ad budget, the more people your ad will reach. The more your ad is shown, the higher your chance of achieving your goals. 

    Factors that might affect ad cost include but are not limited to: keyword search volume, keyword difficulty, and keyword cost. The appearance and messaging of your ad may also affect your ad spend. The Root & Roam digital marketing team is here to help you navigate ad placement and budget.


    The action items are the key piece of your holiday marketing strategy. This is where you plan out each step to achieve your goals based on your KPIs, personas, and budget. Action items might include creating an ads account, researching keywords, contacting publishers or networks, and creating a social media post or graphic. If you are not sure what is involved in a specific action item, collaborate with your team. Use their input to set each deliverable and their deadlines.


    Once you have written out your campaign strategy, it is time to delegate the tasks and get to work putting your plan into action. Begin with essential pieces like script or copywriting, filming or photography, and graphic design. If you’re doing print ads, purchase your ad space. Lastly, launch your campaign and wait for the engagements, subscribers, and shoppers to roll in. Post-launch you will need to allow your marketing team time to monitor and make adjustments to your campaign as needed. Monitoring and adjusting is the most crucial piece to making your campaign successful. You want your team to correct weak points in your campaign while there is still time to recover.


    Holiday marketing is much like everyday marketing intensified. During the holidays, you are not only competing within your niche but with every other brand advertising their product or service. The overarching goal of holiday marketing is to convince consumers that your product or service will make the best gift for their loved ones and their pocketbooks.


    As you can tell, holiday marketing can take quite a bit of time to execute. Root & Roam recommends beginning your holiday marketing plan months in advance, allowing wiggle room for unexpected events. We know that planning and executing holiday marketing can be challenging. Your Root & Roam team is here to help you through the process. Are you ready to jump-start your holiday marketing plan? Click the button below.

    RGB vs CMYK : What is the difference?

    RGB vs CMYK : What is the difference?

    RGB vs CMYK – What is the difference between RGB and CMYK? Simply put, it’s just different ways of processing colors. Painters mix paint to make the perfect color palette. Digital designers also mix colors to create palettes, photography, and more. CMYK is the process of mixing 4 basic colors, Cyan, Magenta, Yellow, and Black, to make thousands of colors and realistic images in the printing process. RGB is the process of mixing three basic colors along with light, Red, Green, and Blue. The RGB color process was invented in the digital process when we started using televisions, computers, and retina displays.

    RGB is an additive color model that uses Red, Green, Blue, and light for screens and monitors. CMYK is a subtractive color model used for printing made of four colors: Cyan, Magenta, Yellow, and Black. Black is the key color that provides the detail. That is where we get the K in CMYK.

    Check out this graphic from our friends at Visual Pro:

    rgb vs cmyk

    The RGB process has made a huge splash in the design world now that we have retina displays at our fingertips that can interpret millions of colors. The technology is changing so quickly, but it is important to know the basic concept and why.

    The timeline of RGB actually dates back before the electronic age and has roots in photography. But it made its debut with desktop computers in the 70’s displaying an amazing palette of 16 colors. RGB made its next splash with 24-bit monitors and then again with HTML with its 24bit color palette. Now our monitors and phones can interpret millions of colors with RGB.

    What is RGB?

    RGB is an acronym for Red Green Blue. Based on these three colors plus light, you can create a spectrum of colors. This color combination plus millions of tiny lights allows us to see images on digital items, such as televisions, projection systems, computers, and cell phones. RGB has advanced so rapidly with displays that we can now see millions of colors, just by applying a combination of Red, Green, and Blue.

    Why should you care? Using the wrong color settings can cause your print projects to come out too dark or your website images to appear muddy and non-vibrant. RGB and CMYK are settings in most design programs that interpret the colors for us. Designers build graphics based on the end product and adjust settings to make your project perfect. If your end goal is digital, keep it RGB, but if you are looking to get something printed, you may want to change your mode to CMYK.

    What is CMYK?

    CMYK is a combination of 4 transparent colors; (c)yan, (m)agenta, (y)ellow, and blac(k). The K stands for “Key” – This is always black ink and helps finalize the details. This process is actually pretty awesome, and if you ever get to go to a printing press that uses CMYK plates, it’s an interesting process to watch. The printing press makes 4 plates (Cyan, Magenta, Yellow, and Black). Ink is then applied to each plate and paper runs through the press perfectly lining up to make a final image.

    Check out this graphic from Printing Solutions:

    cmyk or rgb for print

    It doesn’t feel possible that combining those four colors would produce such a vivid image of color, but it does. Magic… science… same thing.

    We use CMYK for the printing process. This is how the ink is distributed on our inkjet home printers and our large 4 color press printers. Same theory.

    If the final destination of your graphic is not printed, this setting can make your color look a little muddy or not as vibrant. If it is really important that the color is exact for you, you will want to have a designer with a calibrated monitor help or do some test prints from the printer.

    Hex Codes and Web Safe Color

    Since not all monitors are the same, designing for the web can be tricky. Even if I use my RGB settings, things can differ based on the display type. Monitors and displays are constantly advancing also, but Hex codes are a way to keep your colors as consistent as possible. A hex code is a code of 6 letters and numbers that basically tell the monitor how to interpret the RGB color. Choosing web safe colors is still best practice to have consistency across displays, but this rule seems to have less value lately as most of the population have modern displays.

    This is a good reference for web safe hex values.

    One thing to note – make sure the numbers or letters are the same in each segment. This formula ensures that the color is going to be web safe. Like #CCFF00 is web safe because the numbers match up, while #CF01RR will not be as consistent across all displays.

    Hex Codes still interpret color in an additive RGB format; it is simply the code telling the website how much color to display.

    Color Blindness on the Web

    Because not every person sees things the same, we have to make sure content is still visible for our color blind friends and coworkers. Making sure your background and type have enough contrast is a good rule of thumb. Also, making sure that you don’t use certain colors on top of each other like red and green. Color combos and fancy backgrounds can be fun, but don’t forget websites are still a tool to deliver information. Check out this really cool tool that will help you make sure your site is color friendly.

    The difference between RGB and CMYK

    Here are the main things to keep in mind as you prepare graphics for output. CMYK setting is for print and is made of four colors in a subtractive color model like paint. RGB is a setting that uses light and an additive color model to make vibrant colors on our digital displays.

    Thanks for stopping by. The team at Root & Roam know some things about color, so if you are having trouble on a project, let Root & Roam help!

    Why Rebrand

    Why Rebrand

    Rebranding could be the difference between reaching your company’s full potential or being left behind. Staying ahead in any niche is a constant race. To keep your brand relevant, you need to be willing to do what it takes to make it stand out to consumers. A rebrand could be the answer to your needs. At Root & Roam, we recently went through the rebranding process to better fit our clients’ needs, and we are here to share our experience with you.

    What is branding?

    Let’s begin with what branding isn’t. Branding is not just the look and feel of your company. Nor is it a color palette or a tagline. Your brand is what draws people to purchase from you and not your competitors, and, if done correctly, creates an emotional tether between your brand and the consumer. For example, people don’t purchase a Mercedes for the look of the brand, but rather, the status owning a Mercedes provides to them. They want to “feel” special, luxurious, different, therefore, they choose that brand over others. 

    The look and feel of a brand is important, however, in that you want to stand out from your competition. As well, you want your brand to align with your products, services, and, most importantly, your vision and mission.

    What is rebranding?

    Rebranding is the strategy that aims at changing the perception of your brand by the consumer through a modification of your existing brand. During the rebranding process, your company’s assets are transformed (and possibly your positioning in the marketplace) into something fresh and relevant that will draw the attention of your target audience. Rebranding can be as simple as a color palette change or as extreme as a complete rehaul of your business model.

    The purpose of a rebrand

    Today, with so many brands competing within the same consumer space, it’s imperative that your brand stand out uniquely and sincerely. Consumers are becoming more conscious of what they consume and how brands relate to the world around them. Rebranding is a tool to remind buyers who you are and why your brand is their best choice.

    Have you ever noticed when multiple fast-food brands start to have similar storefront appearances? How about when cell phone companies offer similar services? What makes one burger joint better than another? What is so special about unlimited talk and text when everyone has it? That is where the little things come in to play, such as broader cell phone coverage or a special sauce that no one else has. That is the unique identifier that consumers are drawn to and purchase from. Rebranding is the chance to present your special sauce in a new way.

    The process

    We understand that rebranding can be a tricky process. That is why we have broken it down into an easy-to-follow six-step process.

    - 1 -

     Begin your rebrand with competitive analysis. Understanding what your competitors are doing, how they may be outperforming you, and identifying areas within the marketing landscape where you could compete will help you to define your goals.

    - 2 -

    Establish your goals. To ensure that you get everything you desire out of a rebrand, it is important to establish what you wish to achieve from the process. Some questions to ask include “who is your target audience?”, “Is there a new product or service to come with the rebranding?”, “Have your business values or company culture changed?”, and “What don’t you like about your current branding?”. The answers to these questions may provide a clear path to those goals. Be sure to leverage your competitive analysis when establishing goals.

    - 3 -

    Assign your rebranding team. You may choose to hire an agency, such as Root & Roam, or to establish an internal team for the job. The rebranding team should possess adequate market knowledge and skills to perform the rebranding tasks.

    - 4 -

    Develop a strategy. Before you begin putting things into action, we recommend creating a roadmap of how you plan to facilitate your rebrand. Begin with your goals and your competitive analysis findings. You will also want to establish action items during the strategy process and assign those action items to the appropriate team member.

    - 5 -

    Design and develop your rebrand. During the design and development process, your team should be working on their assigned tasks, including creating assets, performing website processes, and establishing a new voice. This is where your team pieces together all the ideas into a comprehensive rebrand.

    - 6 -

    Launch! The final step in the rebranding process is to deploy the new branding. A successful rebranding launch strategy will include everywhere your company identity can be found.

    Signs that it is time to rebrand

    As your business grows and competition gets more fierce, you may start to notice that your brand no longer fits your company’s narrative. Here are a few of the top signs that it is time for a rebrand.


    Change in values – this may be the case if you have not established clear values in the past. A rebrand is a perfect opportunity to shed some light on the values you want your company to uphold.


    A new customer base – perhaps you have outgrown your original audience, your company is switching from B2B to B2C or vice versa. When attempting to reach a new audience, your brand should appeal to that audience. What worked for the original audience will likely not work for the new audience you’re trying to target.


    New products or services – perhaps your company is preparing to roll out new products or services that completely redefine the company’s current standing. Rebrand to keep your company’s messaging in line with the offerings.


    Merging with another company – when merging two or more companies, you will want to design a new brand that reflects the totality of the new company.

    These are just a few signs that it may be time for a rebrand. Rebranding could be necessary for many other reasons. If you feel that is may be time for a rebrand, reach out to our team. We love helping businesses figure out what is best for them.

    How does rebranding benefit your business?

    When major changes happen within your company and/or the market, rebranding may be beneficial to convey new ideas and maintain relevance within the industry. Rebranding can keep your company’s mission and vision relevant to the goals you wish to accomplish.

    Branding can make or break a business. Without a good branding strategy, your business will be left in the dust. Our team is ready to help take your brand to the next level. Are you ready to explore the possibilities?