SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

 

Search engine optimization (SEO) is no joke. It’s the foundational baseline for just about every kind of digital marketing campaign. When we break down most digital marketing strategies, SEO is part of the first order of operations. It’s so important, in fact, that without a good SEO strategy, you’re likely to be wasting time and money doing anything else online. 

Before you launch a website; post on Facebook, Instagram, or Twitter; before you consider e-commerce as a revenue stream, you need to create your SEO strategy. SEO goes beyond choosing keywords—it’s the technical aspects of how you build your website, the content that you produce and distribute, and the path in which customers find you online. Search engine optimization is a big part of what helps put a web page on Google’s map—getting your website into those coveted higher rankings of organic SERPs (search engine result pages). 

We’re often asked about SEO and how to best approach it, and the truth is that it’s often very different depending on who you are, what you’re trying to communicate, and who you’re trying to communicate with. Search engine optimization frames much of how you tell your story, what parts you tell, and where you tell them—the structure, the highlights, and the way you break down chapters. With a coherent and well-planned SEO strategy, you get to decide which parts of your story get the most attention. That’s where we come in.

At Root & Roam, we provide a portfolio of SEO services that encompasses all aspects of your digital presence. From optimizing the back end of your website to the PPC advertising you do, our SEO strategies are there to ensure your brand competes online, no matter the platform. If you have an established digital presence and brand, we can help evaluate where it sits and find ways to improve that presence. If you’re a start-up brand or business, we can help create an SEO-minded framework to guide all future digital marketing efforts. Whatever we do, the end result is to help connect you with people who don’t even know how interested they are in what you do. We’re here to act as a partner, to help you create and nurture those relationships. Most of our client relationships start with lots of questions, and we’re here to answer them. You can give us a call, fill out one of the forms here on the website, or shoot us an email. We’re excited to help tell your story, to work with you, and to show you just how much good digital marketing is worth.

WHAT WE KNOW ABOUT SEO

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