Google Search Console is an essential tool for website owners and marketers who want to improve their search engine optimization (SEO) and increase organic traffic. This free platform provides a wealth of information and resources that can help you optimize your website for search engines, monitor performance, and resolve any technical issues that may impact your search ranking. In this comprehensive guide, we’ll walk you through how to use Google Search Console to take advantage of all its features and boost your SEO and improve your website’s visibility on Google Search.

What is Google Search Console?

Google Search Console is a free service offered by Google that allows website owners to monitor and maintain their site’s presence on Google Search. The platform provides a information and insights into how your site is performing in search results, including which keywords and queries are driving traffic to your site, which pages are appearing in search results, and any crawl errors or other technical issues that may be affecting your search ranking. With Google Search Console, you can stay on top of your site’s performance and make any necessary changes to improve your SEO and increase organic traffic.

Getting Started with Google Search Console

Getting started with Google Search Console is easy and straightforward. Here are the steps you need to follow to set up your account and start using this valuable tool:

1. Verify Your Site.
   To use Google Search Console, you’ll need to verify that you own or have access to the website you want to monitor. You can do this by adding a small piece of code to your site, uploading a file to your server, or using a Google Analytics account.
2. Add Your Site.
   Once you’ve verified your site, you can add it to Google Search Console and start using the tool. You’ll be asked to provide some basic information about your site, including the domain and any subdomains you want to monitor.
3. Submit Your Sitemap.
   A sitemap is a file that lists all of the pages on your website, making it easier for search engines to crawl and index your site. Submitting your sitemap to Google Search Console is a simple way to ensure that all of your pages are being included in search results and that you’re getting the most out of your SEO efforts. To submit your sitemap, simply go to the “Sitemaps” section of Google Search Console and add your sitemap URL.
4. Review Data.
   Once you’ve added your site to Google Search Console, you can start reviewing data on your site’s performance in search results. This data will be updated regularly, so be sure to check back frequently to see how your site is performing.
5. Make Changes.
   Based on the data you see in Google Search Console, you can make changes to your site to improve its performance in search results. This may include optimizing your content for search engines.

What are the benefits of using Google Search Console?

Google Search Console is a useful tool for improving website performance and SEO. Here are just a few things that this platform can help with:

Monitoring Search Traffic

Google Search Console provides detailed data on the search queries and keywords that are driving traffic to your site, allowing you to see which pages are performing well and which areas may need improvement. This information can help you make informed decisions about your content strategy and ensure that you’re targeting the right keywords to drive traffic to your site.

Resolving Technical Issues

If there are any technical issues with your site that are impacting your search ranking, Google Search Console will alert you to these problems and provide guidance on how to resolve them. Technical issues, such as crawl errors or broken links, can have a major impact on your search ranking, so it’s important to address them as soon as possible to ensure that your site is optimized for search engines.

Optimizing for Search Engines

By using Google Search Console to monitor your site’s performance in search results, you can identify areas for improvement and make changes to your site to optimize for search engines. This may include making changes to your site’s content, structure, or design to improve its relevance and user experience for search engines and users alike.

Monitoring Mobile Performance

With more and more searches being performed on mobile devices, it’s important to ensure that your site is optimized for mobile. Google Search Console provides detailed data on how your site is performing in mobile search results, allowing you to make any necessary adjustments to ensure that your site is accessible and user-friendly for mobile users.

Getting Insights into User Behavior

Google Search Console provides data on how users are interacting with your site in search results, including the number of clicks, impressions, and average click-through rate. This information can help you make informed decisions about your content strategy and user experience, ensuring that your site is providing the information and value that users want.

Check for Crawl Errors

Once you’ve verified your site and submitted your sitemap, it’s important to check for any crawl errors that may be affecting your search ranking. Crawl errors can include broken links, server errors, and other technical issues that prevent search engines from crawling and indexing your site. Google Search Console provides detailed information on any crawl errors that are affecting your site, allowing you to quickly resolve these issues and improve your search ranking.

Monitor Keyword Performance

Google Search Console provides data on the keywords and queries that are driving traffic to your site, allowing you to see which pages are ranking well and which areas may need improvement. By monitoring your keyword performance, you can make informed decisions about your content strategy, identify opportunities to target new keywords, and optimize your site for the terms that are driving traffic and engagement.

Conclusion

Google Search Console is a powerful tool for website owners and marketers looking to boost their SEO and drive organic traffic. With its data and resources, you can monitor your site’s performance, resolve any technical issues, optimize your site for search engines, and stay on top of your mobile usability. By taking advantage of all the features and insights in Google Search Console, you can improve your search ranking and enhance your website’s visibility on Google search.

To maximize your SEO efforts and get the most out of your website, contact Root & Roam Integrated Marketing Agency today. Our team of experts specializes in digital and creative marketing and can help you optimize your site for search engines, drive organic traffic, and reach your marketing goals.

This blog was written by AI Technology.

Streaming advertising is the process of advertising a product via a video or music streaming site. These streaming sites include Hulu, Spotify, Amazon Prime Video, as well as many others. Depending on the duration of the media being consumed, users could see up to five ad breaks in one sitting. These ad breaks could span from fifteen seconds to ninety seconds, and they cover a wide variety of products and services. In one twenty-minute episode of television, you could see an ad for a heart medication as well as an ad for a new model of car. Streaming advertising is an innovative way to promote your product or service directly to your targeted audience. At Root and Roam Integrated Marketing Agency, we pride ourselves on our ability to advertise your company via the strategic process of streaming advertisement.

As mentioned above, a myriad of streaming services offer advertisements. From streaming music to streaming films, you will likely experience multiple breaks for endorsements. Overall, it is likely that any free streaming services will have ad breaks.These streaming sites will display advertisements to their viewers to make up for a loss in subscription revenue. However, most of these sites will have a paid subscription option that eliminates advertisements from their streaming experience entirely. If a user chooses to not pay for a subscription, then they will be subjected to advertisements to account for the discrepancy in revenue. Services that offer these types of paid ad-free subscriptions include Hulu and Spotify. In the case of Spotify, they title this subscription, Spotify Premium.

Specifically, Hulu offers a wide variety of different streaming plans. Their cheapest plan includes ads, while a secondary more expensive plan excludes them. The cost discrepancy between these two differing plans is about $7.00 a month. One might assume that advertisements are the largest source of revenue for streaming sites. However, this assumption is incorrect, as Hulu receives 54% of its total revenue from subscriptions.

Streaming advertisements offer more features than any other form of advertisement on the market. These features make streaming advertisement more methodical and user specific compared to cable advertisements. This form of advertisement is not only most agreeable for the product user but the company as well. By choosing to promote your products or services via streaming, you make your own advertising experience direct and efficient.

Some services offered with streaming advertising include:

Direct Product Placement pertains to the ability to include a direct link to your product within the ad. This can either be an embedded link or a quick response code (QR) within the advertisement. This direct product placement allows for the viewer to quickly act once they have seen your ad.

Audience Specification is the process of specifying whom you would like to see your product advertisements. When you begin to set up your advertisement, you will likely come to a screen asking for the demographic you are trying to target. During this step, you can specify the age range and the location of the people that you wish to view your ad. On some streaming sites, you have the option to choose which genre of media that your advertisement will interrupt. This simple step can create staggering levels of product engagement that are unmatched in other forms of advertisement.

Various Forms of Media are also a huge benefit to using streaming advertisements. Instead of following the same style as every other company seeking advertisement, you have the ability to try new things. As a company, you could choose to follow the standard fifteen second video ad, or you could try something new. Instead of doing a video you could do a slideshow-style advertisement. The sky’s the limit on streaming advertisement.

Within the past decade, cable television viewership has plunged from 76% to 56%. This plummet is almost entirely due to the creation of streaming sites. Streaming sites are beginning to take over as about 78% of American households pay for at least one streaming site, if not more. Logistically, the world of media consumption is turning to streaming rather than cable television, and advertisements are as well. Studies have shown that 34% of cable viewers watch commercials. However, of that percentage, 28% watch them on mute. Streaming is beginning to take over, thus streaming advertisements will officially become the new television commercial. 

Furthermore, streaming sites offer an immediate path directly to the customers that you wish to target. Not only have streaming advertisements been proven to have up to 96% view rates, but they have also promoted brand perception. Streaming sites can use data from the shows users have streamed, their location, as well as their age to present them with ads that best fit their preferences. Meaning your product will only be shown to the demographic of people who are most likely to need or want your goods or services. This algorithm allows for a streamlined process rather than advertising via cable television which is completely at random.

Streaming advertisements have quickly become one of the most efficient forms of product promotion out there. Not only does this system have higher viewership, but it has also manufactured results. Root and Roam Integrated Marketing Agency has experience in this form of advertisement and would like to help your company find success. From ideation to script writing, graphic creation to filming, if you would like to begin the process of advertisement expansion, please feel free to contact us!

Online businesses are peaking right now—about 25% of all business conducted in the United States is online. That said, a large number of people shopping online will fill a cart full of products and then abandon it. Approximately 69% of online shopping carts are abandoned and never revisited. These carts will sit untouched because shoppers will lose interest in the products or company. The amount of revenue lost due to cart abandonment can be astronomical. Even if half of abandoned carts were re-evaluated and purchased, monthly revenue would sky rocket. A way to entice shoppers to revisit their carts is by emailing and reminding them of products they almost bought.

There are many reasons for abandoning online carts. Most are abandoned because the purchase did not seem cost or time effective to the customer. A customer might have felt that shipping and handling costs were too high or that shipment would take too long. Another reason that a customer might leave the business without purchasing anything is a general distrust of the website. If a customer feels that their bank information is in jeopardy, they are less likely to purchase an item. Customers might have also been deterred from a purchase if the checkout portal seemed too lengthy or complicated. 

A more technical reason behind losing an online purchase might be website difficulty or the device used by the customer. Data shows that the rate of abandoned carts by customers using their mobile devices is 85%. On the other hand, people at their desktops only leave a site without purchasing items 69.75% of the time. Shoppers are likely to make purchases when they are comfortably sitting at their computers rather than on their phones. All of the issues above can be addressed in abandoned cart emails.

Email has grown to be one of the largest forms of online messaging. A whopping 92% of digitally active individuals use email as their primary source for online communication.The easiest way to communicate with shoppers online is by emailing and notifying them of the products they missed out on. Data has shown that about 45% of abandoned cart emails have been opened. Of those opened, about 11% of them have resulted in a purchase. Within these abandoned cart emails, you can address some of the customer’s initial concerns that deterred them from a purchase.

Additionally, you can reinforce your shipping and handling fees or the approximate time of delivery. Furthermore, you could offer discounts or advertise sales that could also push the customer back onto your site. By being clear and restating these details, you could secure a purchase.

The first email should be sent about 30 minutes to an hour after the final item was added to the customers cart. When sending this email, you don’t want to seem too eager to point a finger at the customer. However, you don’t want to wait long because the customer might not remain in the mood to make a purchase. There is a sweet spot after a customer has left your site when your business is still on their mind. As a company, you should aim to send the first email while they are still in the deliberation phase.

The second email reminding the customer of their cart should be sent about a day after the first email. You want to put about a day between the two emails because you don’t want to seem abrasive. Customers might be bothered if you email them multiple times in one day about products they don’t want to buy. There is a fine line between reminding the customer and bothering them about their unmade purchases. As a company, you want to tiptoe that line by emailing them often but not too much. 

Any additional emails should be spaced about two days apart. As mentioned above, if you email the customer too much, you are likely to irritate them. Sending around five abandoned cart emails is recommended, but after that, you are less likely to get a sale.

The first email sent to the customer should consist of troubleshooting for technical difficulties. In this email, you should operate under the assumption that something went wrong during the transaction. Offer suggestions, and simply ask if there was something wrong with their experience.

The second email is an opportunity to offer promotional deals or information on shipping and handling. This email is where you could provide photos or a list of the items left in the cart. These pictures might entice the customer to revisit your site, and it could convince them to make a purchase. Offering clear details on your return policy might also make the customer more comfortable with spending their money. 

Any messages that are sent after the second email should consist of general promotions and sales as well as some information on the items left behind. At this point, a sale is unlikely, so it is best to start promoting new items. Now that this customer has filled a cart once, they are more likely to make a purchase in the future. So, it is good practice to remind the customer of your online presence. 

Overall, emails about abandoned carts will likely result in more revenue and a larger customer base. Within these emails, remember to prioritize customer service and company policy. You cannot go wrong in connecting with customers and promoting your business. If you don’t know where to start in creating an abandoned cart email flow, reach out to Root & Roam Integrated Marketing Agency. We’d be happy to help!

A marketing funnel is a tool that demonstrates the journey of a potential customer from first hearing about your brand to eventually making a purchase.

There are many versions of marketing funnels; some have many stages, while others have only a few, with different names and business activities performed for each.

Before we get into the specifics of how the marketing funnel works, let’s discuss the basics.

The marketing funnel depicts the customer journey as they transition from leads to customers, as seen from a marketing strategy and sales viewpoint.

The funnel-like structure demonstrates how qualified leads are captured and nurtured through each stage until they reach the point of purchase and become customers.

Below, we have provided a diagram with the most common and relevant marketing funnel stages, terms, and actions to make this valuable for the widest variety of businesses and brands.

In the awareness stage, consumers first become aware of a problem or need that they want to resolve. They may not be actively searching for a solution yet, but they are examining their options.

In this stage, marketers need to create informative and engaging content so that consumers will want to learn more about the product or service.

Awareness can be generated through various marketing channels, including paid advertising, brand advocates, social media campaigns, blogs and other forms of content marketing, public relations, and events.

It’s important to note that consumers may not yet be searching for your product or service, so easy-to-find and digest content helps to inform and lead to interest.

The second stage of the marketing funnel is interest. Here, members of your target audience are interested in what you have to offer and may be considering doing business with you.

It’s essential to keep consumers in this stage updated on your products and services, as well as any special offers or deals you may be running. You can do this through emails, newsletters, social media, and other marketing campaigns.

By staying in touch with potential customers and keeping your business on their radar, you continue to build their interest and place yourself in the position of providing the product or service they seek as they journey through the buying process.

The third stage of the marketing funnel is consideration. Qualified leads who have expressed interest in your products or services are now prospective customers.

Providing more information about your products or services and their benefits helps move potential customers further down the funnel. Automated follow-up email campaigns, testimonials, and free trials or demos can be helpful.

It’s also essential to address any objections the prospective customer may have. Doing so builds rapport and trust, making it more likely that you will make a sale.

The fourth stage of the marketing funnel is intent. Prospects have demonstrated interest in purchasing your product or service and are now considering becoming customers.

Consumers at this stage may have placed a product in their cart, made calls to inquire about pricing or other information, commented on your social media, or completed an online form requesting more information.

Now more than ever, providing a clear and compelling call to action is crucial. This could be an offer for a free consultation, a discount on the buyer’s first purchase, or something else that entices them to take the next step.

Make it easy for prospects to contact you and learn more about your product or service. Ensure that your website is up-to-date, easy to navigate, and that your contact information is always prominently displayed.

Helping prospects take the next step increases their likelihood of becoming customers.

The fifth stage of the marketing funnel is evaluation—where potential customers make a final decision on whether or not to purchase.

The main factors influencing this decision depend on how well you have proven that your product or service meets their wants or needs and other incentives you’ve provided.

Customers will compare your offerings with other companies’ before making their final decision. At this point, marketing and sales should join forces to solidify your product, service, or brand as the best option.

The final stage in the marketing funnel is the purchase stage. This is where the potential customer has decided to purchase your product or service. They have gone through all the marketing funnel steps and decided they want what you offer.

Once they have made the purchase, they are now your customer. Continue nurturing and building a relationship to ensure customer satisfaction. Existing customers can lead to referrals and help refill the top of your funnel.

Marketing funnels represent the journey from consumer awareness to lead development to the purchasing process. By providing information, outlining benefits, and addressing possible roadblocks at each stage, you increase the likelihood that potential customers become actual customers.

At Root & Roam, we can help you fill your funnel and nurture each stage so that you experience success. So whether you’re just getting started or are ready to take it to the next level, we’re here for you.