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The Evolution of Digital Marketing–Trends to Watch in 2024

The Evolution of Digital Marketing–Trends to Watch in 2024

by jordain | Jul 31, 2024 | Digital Marketing, Local SEO, SEO, SEO Strategy, Traditional SEO, Website

TABLE OF CONTENTS $ The Rise of AI and Machine Learning in Marketing $ The Growing Importance of Data Privacy and Security $ The Evolution of Social Media Platforms $ The Shift Towards Visual and Interactive Content $ Voice Search and Smart Speakers $ The Role of...
Demystifying SEO—A Comprehensive Guide to Search Engine Optimization

Demystifying SEO—A Comprehensive Guide to Search Engine Optimization

by daron | Sep 25, 2023 | Digital Marketing, Local SEO, SEO, SEO Strategy, Traditional SEO, Website

In the digital age, having a strong online presence is important. Understanding search engine optimization (SEO) is crucial for success online, whether you’re a business or an individual. In this blog, we will answer your most frequently asked questions...
What Are Heading Tags and Why You Should Use Them?

What Are Heading Tags and Why You Should Use Them?

by Amy | Jun 29, 2021 | Analytics Reporting, Audit, Creative Services, Digital Advertising, Digital Marketing, Local SEO, SEO, SEO Strategy, Social Media, Traditional SEO, Website

It’s hard to believe at times, but the internet has rules. There are protocols and conventions that, when followed, tend to make things easier on all of us. They also make the content we create more accessible to more people! One of the foremost jobs of a digital...
Owned Earned and Paid Media

Owned Earned and Paid Media

by Amy | May 11, 2021 | Analytics Reporting, Digital Advertising, Digital Marketing, Lead Generation, SEO Strategy, Social Media, Traditional Marketing

Owned, Earned, And Paid Media: The Digital Marketing Trifecta   You may have heard the terms “Owned, Earned, and Paid Media” tossed around in the past and could be concerned that they are new types of media that you must have to optimize and create a well-rounded...
Marketing Trends To Expect In 2021

Marketing Trends To Expect In 2021

by Amy | Feb 8, 2021 | Digital Marketing, Public Relations, SEO, SEO Strategy, Social Media, Traditional Marketing

There is no doubt that COVID-19 had a dramatic impact across industry sectors, to include the one we work in here at Root and Roam Integrated Marketing Agency. The pandemic decimated small so called “Mom and Pop” shops, while wreaking havoc on just about all brick and...
Week 2: Building Trust

Week 2: Building Trust

by Amy | Sep 8, 2020 | Publications, SEO Strategy, Traditional Marketing, Videography

EMPATHY (COGNITIVE, EMOTIONAL, COMPASSIONATE)   Do you care about the people your actions affect? Of course you do! Actions are what show people who you are and what it is you’re made of. You can help people relate to you by showing people who you are. One thing...

Recent Posts

  • Website Hosting and Domain Names: Your Website’s Power Duo
  • Building Brand Authority
  • Why Package Design is the First Impression Your Customers Never Forget
  • The Evolution of Digital Marketing–Trends to Watch in 2024
  • Demystifying SEO—A Comprehensive Guide to Search Engine Optimization
  • How to Market a YouTube Channel – Strategies for Success
  • Typography—A Creative’s Guide to the Art of Arranging Text
  • Key Performance Indicators
  • Design Trends for 2023-A Look into the Future
  • Google Search Console

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