by Amy | Jan 2, 2026 | Creative Services, Digital Marketing, Root & Roam Blog, Traditional Marketing
When it comes to marketing, many growing businesses eventually face the same question: Should we build an internal marketing team, or partner with an external agency? There’s no one-size-fits-all answer — but there is a clear difference between hiring help and...
by Amy | Jun 25, 2025 | Branding
A logo is just the beginning.In this post, we break down what brand strategy really means, why it matters, and how it turns visuals into something that connects, converts, and lasts. If you’re ready to build a brand with purpose, start here. A lot of people come to us...
by Amy | Feb 7, 2025 | Analytics Reporting, SEO, Website
A website isn’t just a few pretty pictures and clever words thrown together. It’s a living, breathing space that requires two essential elements to stay vibrant, secure, and accessible—hosting and domain names. At Root & Roam, we believe in making the complex...
by Amy | Jan 6, 2025 | Branding, Digital Marketing, Email Marketing, Email Marketing, Root & Roam Blog, SEO, Social Media
TABLE OF CONTENTS $ Understanding Brand Authority $ The Foundation of Brand Authority–Quality Content $ Demonstrating Expertise and Thought Leadership $ Consistency and Frequency in Content Production $ SEO and Content Distribution $ Engaging with Your Audience $...
by Amy | Nov 24, 2021 | Analytics Reporting, Root & Roam Blog, Website
Selling on Shopify – As the world is ever-changing, more and more people are doing their shopping online. From basic necessities to clothing and groceries, just about everything is available for purchase through the World Wide Web. Perhaps you have a brick and...
