Newsletters are one example of email marketing, which is just a small segment of a digital marketing strategy.
Unlike transactional email marketing (an email that is triggered when a user performs a calculated action), newsletters have (or should have) a regular cadence and should be sent to only certain segments of your overall email list. Newsletter marketing is intended to build a relationship between your brand and the lead or customer you’re targeting.
Newsletters can contain all sorts of content, from company announcements to information about product launches. However, the ultimate goal of a newsletter is to build relationships, drive traffic to your website, roll out a new product or service, or generate or qualify leads. And you want to compel your readers to take some sort of action that benefits your brand or business.
We’ve outlined a few tips on what makes a great newsletter and why you should send one. Keep in mind that newsletter marketing is serious business, so if you don’t have the resources to support it, consider working with a marketing agency to help you.
In the meantime, here are a few tips to creating a newsletter with purpose that we believe your readers will enjoy. We’ve also added some Root and Roam tips for you to try. Read on!