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RGB vs CMYK : What is the difference?

RGB vs CMYK : What is the difference?

by Amy | Aug 20, 2021 | Branding, Creative Services, Digital Marketing, EDDM, Graphic Design, Root & Roam Blog, Website

RGB vs CMYK – What is the difference between RGB and CMYK? Simply put, it’s just different ways of processing colors. Painters mix paint to make the perfect color palette. Digital designers also mix colors to create palettes, photography, and more. CMYK is the...
iPhone Professional Photography 101

iPhone Professional Photography 101

by Amy | Aug 5, 2021 | Creative Services, Photography, Root & Roam Blog, Social Media

iPhone Professional Photography 101 – Instagram is a wildly popular social media platform. Based on its active monthly users, we’re willing to bet you are familiar with it and most likely an active user yourself. With over 1 billion active users monthly...
Why Rebrand

Why Rebrand

by Amy | Jun 29, 2021 | Branding, Creative Services, Digital Marketing, Graphic Design, Traditional Marketing

Rebranding could be the difference between reaching your company’s full potential or being left behind. Staying ahead in any niche is a constant race. To keep your brand relevant, you need to be willing to do what it takes to make it stand out to consumers. A rebrand...
What Are Heading Tags and Why You Should Use Them?

What Are Heading Tags and Why You Should Use Them?

by Amy | Jun 29, 2021 | Analytics Reporting, Audit, Creative Services, Digital Advertising, Digital Marketing, Local SEO, SEO, SEO Strategy, Social Media, Traditional SEO, Website

It’s hard to believe at times, but the internet has rules. There are protocols and conventions that, when followed, tend to make things easier on all of us. They also make the content we create more accessible to more people! One of the foremost jobs of a digital...
How to Sell on Instagram: Everything you need to know about how to sell products on Instagram

How to Sell on Instagram: Everything you need to know about how to sell products on Instagram

by Amy | Jun 28, 2021 | Creative Services, Digital Marketing, Graphic Design, Root & Roam Blog, SEO, Social Media, Website

As of 2021, 1.074 billion people are on Instagram worldwide making it the perfect place to sell your products. Instagram has all of the tools you need to get your product in front of the consumer and make them remember it. Selling on Instagram takes hard work,...
Bringing Brands and Communities Together!

Bringing Brands and Communities Together!

by Amy | Apr 15, 2021 | Branding, Creative Services, Event Marketing, Graphic Design, Public Relations, Root & Roam Blog, Traditional Marketing

The agency and the brand   Here at Root and Roam, we’ve enjoyed almost a decade of supporting one of our favorite clients, Pederson’s Natural Farms. Pederson’s was the first to create a no-sugar bacon and make it available nationally. They’ve grown to 90...
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